Thursday, September 23, 2010

WB610 : Florists' Review Wedding Bouquets - Designs by Talmage McLaurin, AIFD

PRICE : $115

Nothing captures the imagination of brides more than the bouquet of flowers they will carry, and Florists' Review Wedding Bouquets delivers endless options from which to choose.

Featuring bouquets arranged by color and including easy-to-understand how-to information throughout, Wedding Bouquets is affordably priced at $115 - delivering as much inspiration as many books selling at four times the price!

Wedding Bouquets showcases the flower creations of floral publisher, Talmage McLaurin, AIFD, who has delighted professional florists for 20 years with his innovative stylings.

Packed with more than 90 bouquets - 45 of which have how-to instructions - Wedding Bouquets will inspire both the bride and the florist, in their quest for the perfect bouquet.

Hardcover - 112 pages. More than 90 bouquets. 45 how-to projects.

HT1007 : 101 How-To Favorites: Volume 2

PRICE : $115

Florists' Review : Our readers loved 101 How-to Favorites, our best-selling book to date. That's why we've decided to publish a second volume that has all the same great features including easy-to-understand three-step instructions for each design. Chapters on vase arrangements, leaf tricks, topiaries, wedding designs and more make this volume an indispensable addition to every florist's workroom. Complete your library today! 101 how-to projects. More than 400 color design and how-to photos.

Softcover : 208 pages. Now Available!

GD1204 : 101 Great Displays

PRICE : $115

Florists' Review : Nothing can replace the impact of a head-turning display to attract and excite customers. That's why Florists' Review has collected 101 of our favorite window and showroom ideas in this easy-to-reference, sales-boosting book. From Valentine's Day to Christmas and all the seasons and holidays in between, 101 Great Displays has affordable and easy-to-make projects that will have your customers inspired to both send flowers and decorate for the season. Sound helpful? Well, we've taken it one step further by including coordinated arrangements that will carry your displays through to in-store specials that reflect the spirit of the displays. This handy compendium is a mechandizing planner that will help create effective displays all year long.

Softcover - 208 pages.

How-to's included for many projects.

DS103 : Design School

PRICE : $75

Florists' Review : Whether you are an experienced veteran of the design room or are new to the world of floral design, maybe it's time for a refresher course. The editors of Florist's Review have compiled the latest information on all the design styles, principles, elements, periods, and techniques in one affordable handbook. Each concept and technique is illustrated with an up-to-date design, so the rules and theories come to life right before the readers' eyes with the easy-to-understand explanations of each concept clearly and conveniently presented. Educational materials are always popular in the design room, so why not buy two or three, and let the whole staff brush up on the basics.

Softcover - 80 pages. More than 90 full-color photographs.

FRC604 : Christmas Traditions

PRICE : $75

Florists' Review : Everyone loves Christmastime, with its endless opportunities for decorating with garlands, wreaths, candles, and centerpieces, all enhanced by fragrant combinations of flowers, evergreens, fruits, and spices. To create this useful book, we have collected ideas and images that celebrate the many color stories, personalities, and themes that enhance this much-loved celebration. Every florist will find a wealth of ideas in this picture-packed book - decorations, designs, tips, techniques, and 38 step-by-step how-to's that enable each project to be easily and professionally reproduced.

Softcover - 224 pages, 228 full-color photos.

WED03 : Weddings 2

PRICE : $180

Florists' Review : Because our readers ask for more, Florists' Review is proud to release our third book devoted entirely to wedding florals.

Weddings 2 is different from our popular 101 Wedding Bouquets and styled more like our original hardcover Weddings book. You are certain to be inspired by the up-to-date bouquets for the bridal party, clever centerpiece ideas, detailed boutonnieres, and luscious floral-adorned cakes. With designs organized in color groupings, this new book is a useful sales tool for wedding consultants, party planners, and floral designers. Brimming with colorful photographs and filled with 35 step-by-step how-to projects, Weddings 2 is an affordable and indispensable addition to your wedding library.

Hardcover - 176 pages.

More than 150 full-colour photos.

RF1008 : Ribbons & Flowers

PRICE: $115

Florists' Review : Berwick Offray and Lion Ribbon have joined forces to bring you an exciting new book that combines ribbons with flowers in projects for a variety of seasons and holidays. Here you will find our favorite design ideas and techniques in a how-to format, with the goals of encouraging you to re-create these designs and/or inspiring you to craft your own unique interpretations. 40 projects with easy-to-follow, step-by-step how-to instructions.

Softcover - 98 pages.

FA407S Arreglos Florales

PRICE: $140

Florists Review : Our popular Flower Arranging book in Espanol. Softcover. 208 pages. More than 400 color design and how-to photos.

FA407 : Flower Arranging : Step-by-Step Instructions for Everyday Designs

PRICE: $140

Florists Review : Advance your basic skills or offer valuable training to apprentice designers with our latest volume, which is filled with techniques and how-to's to inspire you and help you excel at the art of flower arranging. Industry veteran Teresa P. Lanker, who for more than 20 years has taught floral design and marketing at The Ohio State University Agricultural Technical Institute, shares her expertise as author of this definitive guide.

The design methods featured have proven especially successful among floral design students with little or no expertise. Flower recipes and step-by-step instructions walk you through the basics, and variations show you how to expand on your knowledge with more advanced designs. We've also included entire chapters on proper packaging of flowers, working with balloons and creating a perfect commercial display. A comprehensive flower glossary and care and handling appendix help you choose and condition flowers for optimal use.

With more than 500 photos, this book leads you through every step in the process with easy-to-follow how-to's. Learn the tips and tricks of the floral trade, and master the fundamentals of floral design, all while working through the lessons at your own pace. Softcover - 160 pages