Friday, October 8, 2010
Thursday, September 23, 2010
WB610 : Florists' Review Wedding Bouquets - Designs by Talmage McLaurin, AIFD
PRICE : $115Nothing captures the imagination of brides more than the bouquet of flowers they will carry, and Florists' Review Wedding Bouquets delivers endless options from which to choose.
Featuring bouquets arranged by color and including easy-to-understand how-to information throughout, Wedding Bouquets is affordably priced at $115 - delivering as much inspiration as many books selling at four times the price!
Wedding Bouquets showcases the flower creations of floral publisher, Talmage McLaurin, AIFD, who has delighted professional florists for 20 years with his innovative stylings.
Packed with more than 90 bouquets - 45 of which have how-to instructions - Wedding Bouquets will inspire both the bride and the florist, in their quest for the perfect bouquet.
Hardcover - 112 pages. More than 90 bouquets. 45 how-to projects.
HT1007 : 101 How-To Favorites: Volume 2
PRICE : $115Florists' Review : Our readers loved 101 How-to Favorites, our best-selling book to date. That's why we've decided to publish a second volume that has all the same great features including easy-to-understand three-step instructions for each design. Chapters on vase arrangements, leaf tricks, topiaries, wedding designs and more make this volume an indispensable addition to every florist's workroom. Complete your library today! 101 how-to projects. More than 400 color design and how-to photos.
Softcover : 208 pages. Now Available!
GD1204 : 101 Great Displays
PRICE : $115Florists' Review : Nothing can replace the impact of a head-turning display to attract and excite customers. That's why Florists' Review has collected 101 of our favorite window and showroom ideas in this easy-to-reference, sales-boosting book. From Valentine's Day to Christmas and all the seasons and holidays in between, 101 Great Displays has affordable and easy-to-make projects that will have your customers inspired to both send flowers and decorate for the season. Sound helpful? Well, we've taken it one step further by including coordinated arrangements that will carry your displays through to in-store specials that reflect the spirit of the displays. This handy compendium is a mechandizing planner that will help create effective displays all year long.
Softcover - 208 pages.
How-to's included for many projects.
DS103 : Design School
PRICE : $75Florists' Review : Whether you are an experienced veteran of the design room or are new to the world of floral design, maybe it's time for a refresher course. The editors of Florist's Review have compiled the latest information on all the design styles, principles, elements, periods, and techniques in one affordable handbook. Each concept and technique is illustrated with an up-to-date design, so the rules and theories come to life right before the readers' eyes with the easy-to-understand explanations of each concept clearly and conveniently presented. Educational materials are always popular in the design room, so why not buy two or three, and let the whole staff brush up on the basics.
Softcover - 80 pages. More than 90 full-color photographs.
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